How e-service quality works on repurchase intention online travel agent (OTA)?
نویسندگان
چکیده
This research aims to identify the impact of e-service quality on repurchase intention on- line travel agent. On-line agent is a website (e- commerce) providing various services related tourism, such as: on-line transportation and hotel bookings entertainment. agency also serves as an alternative option in addition conventional ones. employed quantitative approach. The data was gathered by distributing questionnaire 96 online agencies users samples. then analyzed using simple linear regression through SPSS 23. result shows that good category while very category. correlational value between strong percentage affects significantly positive 62,1% 37,9% other variables not examined this research.
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ژورنال
عنوان ژورنال: International journal of social sciences
سال: 2023
ISSN: ['2249-6637', '2321-5771']
DOI: https://doi.org/10.21744/ijss.v6n2.2133